The link building agency that top SEOs trust with their own sites.
Since 2016, we’ve helped 100+ SaaS companies, agencies and brands turn editorial backlinks into rankings, traffic and revenue. No shortcuts, no spam, just links that move the needle.
Built because link building had a trust problem.
ExceLinks started in 2016 with a simple frustration: link building had become an industry of inflated metrics, rented domains, and reports that looked better than the results delivered. We set out to prove it could be done differently, real outreach to real editors, placements earned on merit, and reporting an SEO lead can forward to their CEO without a single caveat.
Nine years later, that approach has built 12,500+ links across 40+ niches, and a client list where most new business walks in through referrals. When the people who teach SEO for a living hire us for their own sites, we take that as the strongest review we could ask for.
The rules we never break.
Transparent pricing
What you see is what you pay. Itemised, upfront, and the same price whether you’re a startup or an enterprise.
Editorial links only
Every placement is earned on a real publication with real readers, no link farms, no rented domains, ever.
No PBNs, no shortcuts
We never touch spammy networks or shady tricks. Manual, clean and safe, every single link, every single time.
Results over reports
Pretty dashboards don’t pay the bills. We optimise for rankings, traffic and pipeline, and report honestly.
The people who teach SEO hire us.
Anyone can collect testimonials. It’s different when the independent voices who teach link building for a living trust you with their own sites.
Founder, SEO Notebook“I’ve worked with Mo for years, he consistently delivers high-DR, highly relevant links along with excellent service. If you want a link builder who truly cares about your campaigns, I recommend him without hesitation.”
Founder, Shivar Consulting“I’ve been in SEO for 10+ years and never trusted anyone with link building, until ExceLinks. Mo and his team are the only ones who’ve met my standards for quality, transparency and communication. Highly recommended.”
What our clients say.
★★★★★“Mo is great at getting research findings and news stories out into the world. If you have interesting content you want to share, he can help you get featured on quality news sources.”
★★★★★“It was a pleasure to work with Mo. His team helped us improve brand awareness through a well-executed outreach campaign. Great communication and real dedication.”
★★★★★“ExceLinks delivers the kind of backlinks most agencies only promise. We’ve seen consistent ranking improvements, and their team is a breeze to work with.”
We show up where the industry sharpens itself.
Conferences, masterminds, and rooms full of the sharpest SEOs alive. Staying at the front of link building means being where it’s argued about.
Nine years. 12,500 links. One standard.
The humans behind the links.
“ExceLinks was built on one idea: link building should be honest, effective, and something you can see happening. Every link we build reflects that — and you approve every one before it goes live.”
Mohammad Abid · Founder
Ready to build links that move the needle?
Let’s look at your site, your competitors, and the links standing between you and the top. No pressure, no pitch deck.
Book a free strategy call →Featured on & Worked with
