Links that actually move your rankings .
ExceLinks earns you editorial links from real, relevant sites, hand-vetted, approved by you, and safe from every Google update.
Trusted by Top SEO’s and brands
Link building that fits your business.
Same proven playbook every time, but the sites, anchors and outreach change based on what you sell and who you sell to. Every service below has its own page.
Link building for SaaS
Links that push your product and comparison pages up, the pages where buyers actually sign up.
Explore →Link building for B2B
Trust-building links for long sales cycles, where decision-makers do their homework before they call.
Explore →Listicle link building
Get your brand into “best of” lists that already rank on page one, and already send buyers.
Explore →Link building for LLMs
Get your brand cited inside ChatGPT, Perplexity and AI Overviews, where more people search every day.
NewExplore →White-label link building
We do the work, your name goes on it. Branded reports your clients will never trace back to us.
AgenciesExplore →Guest posting services
Full articles about your brand, published on real sites your customers already read.
Explore →Link building for plumbers
Local links and citations that get you in the map pack, and in front of people searching nearby.
Explore →Link building for law firms
Strong, trustworthy links that help you win the most competitive (and expensive) legal keywords.
Explore →Link building for travel
Destination and roundup links that catch travelers right when they’re planning and booking.
Explore →You approve every link. Always.
Link building is the most important part of SEO, so we put all of it in your hands.
Say yes or no to every link, before it’s built.
Every week, we send you a shortlist of sites with the numbers that matter. Approve the ones you like, reject the rest. Go ahead, try the buttons.
“I review every client’s strategy myself. The plan you get is the same one I’d run on my own site, never passed down to a junior.”
Four steps. You’re in control of all of them.
Click through each step, or just watch it play. Nothing happens without your sign-off.
Find your key pages
We dig into your site or you just hand us the list and pin down the pages that bring in revenue. Every link we build points at those pages. No wasted links on pages that don’t sell.
Run custom outreach
We pitch real editors at real publications in your niche, one by one. No templates, no link networks, no marketplaces, every placement starts with a real conversation.
You review every opportunity
Each week you get a shortlist of confirmed opportunities. Approve the ones you want, reject the rest, you never pay for a link you didn’t say yes to. Try the toggles 👇
We build & report
Your approved links get written, placed, indexed, and screenshot-verified. Then everything lands in one clean monthly report. Every link accounted for, no mystery, no filler.
What 8 months of consistent links looks like.
Every single month, we built Depositphotos editorial links on trusted SaaS sites never once below DR 70. Hover any month to see the details.
Depositphotos’ testimonial is on its way — a few words from their team on what steady, quality links did for them, month after month.
A link mix built to rank and convert.
For a fast-growing SaaS marketplace (shared under NDA), we mixed two kinds of links: authority links on SaaS sites to lift rankings, and listicle spots that send ready-to-buy traffic. Average authority: DR 75. Hover the chart to explore the mix.
What sold me was how much stays in our hands. Every site goes into a shared sheet first, we approve, we reject, nothing goes live without us. After years of agencies just sending a PDF at the end of the month, this felt like the first time we actually knew what we were paying for.
Vetted by people who teach SEO for a living.
Don’t just take our word for it, hear it from two of the most respected independent voices in SEO.
▶ SEO Notebook
▶ ShivarWeb
“Mo is great in disseminating research findings and news stories. If you have interesting content or research findings that you want to share with the world, Mo can help you get featured on quality news sources.”
“It was a pleasure to work with Mo. His team has helped us improve brand awareness through a well-executed outreach campaign. Hard work, effective communication, and dedication is what assured us of continuing this working relationship.”
“We’ve worked with plenty of link builders over the years. Mo’s team is one of the few I’d recommend without hesitation, clear communication, solid sites, and they actually deliver what they pitch.”
Link building, demystified.
Link Building for LLMs: How to Get Cited by ChatGPT & Perplexity
The new visibility battleground isn’t just Google. Here’s how to earn the mentions AI models repeat.
Read article →
DR vs DA: Which Authority Metric Actually Predicts Rankings?
We pulled 12,000 placements to see which third-party score correlates with real ranking movement.
Read article →
The 2026 Guest Posting Playbook: Outreach Editors Actually Reply To
The exact pitch structure behind a 31% editor reply rate — templates included.
Read article →The things buyers always ask.
Always, that’s our whole model. Every week you get a shortlist of confirmed sites with the numbers that matter. Approve the ones you like, reject the rest. You never pay for a link you didn’t say yes to, and there’s no surprise report at the end of the month.
Never. Every link starts with a real pitch to a real editor, on a site with real readers. We don’t touch private blog networks, link marketplaces, or anything else that could put your domain at risk.
That’s the whole point of doing it this way. Our links sit on real, relevant pages with real traffic, so to Google, they look exactly like what they are: editorial mentions. In seven years, we’ve had zero penalties across all clients, and our links hold through core updates.
Our founder, Mo, personally reviews every campaign strategy. Day to day, you work with one dedicated account manager who knows your project inside out, not a shared inbox, not a ticket queue.
Three filters: the site must be relevant to your niche, it must have real organic traffic (not just a good-looking DR score), and it must be a site you’d be proud to show your boss. If a site fails any of the three, we skip it, and you can always reject anything we shortlist.
Links usually get indexed within 2–4 weeks. Rankings typically start moving around month two, and the biggest gains come between months four and eight, as authority builds up on your key pages. Anyone promising page one in 30 days is selling you something else.
Yes. Guest posts and editorial pieces are written by our team, matched to each site’s style and audience. You don’t need to prepare anything, though if you have content or research worth pitching, even better. We’re happy to build the campaign around it.
No long-term lock-in. You approve links in batches and pay for what you approve, so you stay in control of both budget and pace. Most clients stay because the results compound, 94% are still with us after six months, not because a contract makes them.
Yes — a good part of our work is white-label link building for agencies. You get fully branded reports and clean fulfilment, so you can resell our links under your name. Your clients never hear about us.
SaaS, B2B, fintech and ecommerce, plus local services like plumbers, law firms and travel, 40+ niches in total. If it’s a real business, we can build for it. We just don’t take adult, casino or grey-market sites.
See the links your competitors are hiding behind.
Book a free 30-minute call. We’ll pull up your competitors’ backlinks, show you exactly which ones you’re missing, and leave you with a plan, whether you hire us or not.