The backlinks behind page-one rankings .
ExceLinks places editorial links on real sites with real traffic — vetted for topical relevance, approved by you before they go live, and built to survive every Google update.
Link building, tailored to your world.
Every engagement runs on the same white-hat playbook — but the targets, anchors and outreach are built around your specific industry. Each service below has its own dedicated page.
Link building for SaaS
Authority links that lift product, feature and comparison pages where buyers convert.
Explore →Link building for B2B
Long-cycle, high-intent links that build trust with procurement and decision-makers.
Explore →Listicle link building
Get your brand placed in “best of” and “top tools” roundups that already rank and convert.
Explore →Link building for LLMs
Earn the citations that get your brand surfaced inside ChatGPT, Perplexity & AI Overviews.
NewExplore →White-label link building
Fully branded reporting and fulfilment so agencies can resell our links as their own.
AgenciesExplore →Guest posting services
Full-length editorial articles placed on relevant, traffic-driven publications in your niche.
Explore →Link building for plumbers
Local citations and regional links that put you in the map pack and on page one.
Explore →Link building for law firms
Authoritative, E-E-A-T-friendly links that win competitive, high-value legal keywords.
Explore →Link building for travel
Destination and roundup links that capture high-intent traffic in a seasonal market.
Explore →You approve every link. Always.
No mystery placements, no surprise report at the end of the month. You stay in full control of your link profile — and a real human owns your account.
Review every link before it exists.
Each week we hand you a shortlist with the metrics that matter. Approve what you want, reject the rest — go ahead, try the buttons.
“I look at every client’s strategy myself. The plan you get is the one I’d run on my own site — never handed off to a junior.”
Four steps. You’re in control of all of them.
Click through the workflow — or watch it cycle. Every link passes your desk before it exists.
Find your key pages
We dig into your site — or you simply hand us the list — to pin down the pages tied to revenue. Those become the targets every link points toward.
Run custom outreach
We run a bespoke outreach campaign matched to your niche and link goals — pitching real editors at real publications. No templates, no link networks, no marketplaces.
You review every opportunity
Each week you get a shortlist of confirmed opportunities. Approve the ones you want, reject the rest — you never pay for a link you didn’t sign off on. Try the toggles 👇
We build & report
Approved links get written, placed, indexed and screenshot-verified — then it all lands in a clean monthly report. No mystery links, no surprises.
What 8 months of consistent links looks like.
For Depositphotos we placed editorial links on reputable SaaS publications every single month — never below DR 70. Hover any month to see the detail.
Depositphotos’ testimonial will appear here once approved — a few lines on the consistency and quality of the links we built each month.
A link mix built to rank and convert.
For Whop we combined authority links on SaaS publications with high-converting listicle placements — at an average of DR 75. Hover the chart to explore the mix.
Karina’s words will go here once approved — on how the SaaS + listicle mix moved Whop’s target keywords and brought in qualified traffic.
Vetted by people who teach SEO for a living.
Don’t just take our word for it — hear it from two of the most respected independent voices in search.
▶ SEO Notebook
▶ ShivarWeb
“Finally an agency that sends a target list instead of mystery links. Every placement is on a site I’d actually want to be on.”
“Their listicle placements got us into three “best tools” roundups that send qualified trials every single week.”
“We white-label ExceLinks for our whole client roster. The reporting is clean enough to forward without touching it.”
Link building, demystified.
Link Building for LLMs: How to Get Cited by ChatGPT & Perplexity
The new visibility battleground isn’t just Google. Here’s how to earn the mentions AI models repeat.
Read article →
DR vs DA: Which Authority Metric Actually Predicts Rankings?
We pulled 12,000 placements to see which third-party score correlates with real ranking movement.
Read article →
The 2026 Guest Posting Playbook: Outreach Editors Actually Reply To
The exact pitch structure behind a 31% editor reply rate — templates included.
Read article →The things buyers always ask.
Always — it’s our whole model. Each week you receive a shortlist of confirmed opportunities with full metrics. You approve the ones you want and reject the rest, and you never pay for a link you didn’t sign off on. No surprise report at the end of the month.
Never. Every link is manually pitched to a real editor on a site with genuine organic traffic. We don’t touch private blog networks, link marketplaces, or any source that puts your domain at risk.
That’s the whole point. Because placements sit on real, topically relevant pages with real readers, they read as editorial to Google. In seven years we’ve recorded zero penalties across all clients, and our links consistently hold through core updates.
Our founder, Mo, personally oversees every campaign, and you get one dedicated account manager as your day-to-day point of contact — someone who knows your project rather than a shared inbox or ticket queue.
Links typically index within 2–4 weeks. Ranking movement usually begins around month two, with the strongest compounding gains between months four and eight as link equity accumulates on your money pages.
SaaS, B2B, fintech and ecommerce, plus local-service verticals like plumbers, law firms and travel agencies — 40+ in total. The one exception is that we don’t take adult, gambling or casino sites.
Let’s build the links that rank you.
Book a free 30-minute strategy call. We’ll audit your backlink gap, show which links your competitors have that you don’t, and map a plan to close it.