The SaaS link building agency that puts you in control.
Every link goes into a shared sheet before it’s built. You see the site, the numbers, the plan, and nothing goes live without your yes. That’s how we’ve built links for 428+ SaaS and local brands.
- ✓ Links aimed at your pricing & comparison pages, where signups happens
- ✓ No PBNs, no marketplaces, no “DR 90” sites with zero traffic
- ✓ Pay per approved link. Cancel anytime.
Trusted by Top SaaS brands
You approve every link. Always.
Link building is the most important part of SEO, so we put all of it in your hands.
Say yes or no to every link, before it’s built.
Every week, we send you a shortlist of sites with the numbers that matter. Approve the ones you like, reject the rest. Go ahead, try the buttons.
“I review every client’s strategy myself. The plan you get is the same one I’d run on my own site, never passed down to a junior.”
Four steps. You’re in control of all of them.
Click through each step, or just watch it play. Nothing happens without your sign-off.
Find your key pages
We dig into your site or you just hand us the list and pin down the pages that bring in revenue. Every link we build points at those pages. No wasted links on pages that don’t sell.
Run custom outreach
We pitch real editors at real publications in your niche, one by one. No templates, no link networks, no marketplaces, every placement starts with a real conversation.
You review every opportunity
Each week you get a shortlist of confirmed opportunities. Approve the ones you want, reject the rest, you never pay for a link you didn’t say yes to. Try the toggles 👇
We build & report
Your approved links get written, placed, indexed, and screenshot-verified. Then everything lands in one clean monthly report. Every link accounted for, no mystery, no filler.
Keeping a giant strong while its whole industry slides.
Stock photography is under attack from AI image tools, traffic is falling across the entire industry. Our job: build editorial SaaS links every single month, so Depositphotos defends its authority while competitors bleed. Here’s what that looks like.
How to read this: the industry has been sliding since AI image tools took off. Through our campaign window, Depositphotos’ authority never moved DR 88, flat as a table and traffic climbed back to 2.22M monthly visits from its winter low. We don’t claim credit for every visit. We claim the boring thing that made it possible: 77 quality links, delivered every month, without a single gap.
Months 1–2Targets locked, first links live
We mapped the money pages with their team, built the anchor plan, and put the first placements live, all DR 70+, all approved by Depositphotos before a single pitch went out.
Months 3–4Full delivery rhythm
Steady flow: roughly 9–10 links going live per month on trusted SaaS publications, each one indexed and screenshot-verified in their shared sheet.
Months 5–6Doubling down on what held
Mid-campaign review against Ahrefs data: authority steady, key pages defended. We kept the same site standards while the industry around them kept sliding.
Months 7–877 links. Zero gaps. Zero penalties.
Campaign closed at 77 editorial links across 8 months, average placement DR 72, not one site below DR 70, every link live and verified.
Depositphotos’ testimonial is on its way, a few words from their team on what steady, quality links did for them, month after month.
Links that rank you on Google, and get you named by AI.
More SaaS buyers now ask ChatGPT, Perplexity and Google’s AI Overviews “what’s the best tool for X” and those answers are pulled from the same places we build your links: trusted niche sites and “best software” roundups that already rank.
So every campaign we run works twice. The links lift your rankings on Google, and the mentions teach AI tools that your brand belongs in the answer. Most agencies still build for Google alone, that authority stays invisible to AI.
Explore our link building for LLMs & AI search →Why link building for SaaS is a different game.
Here’s something most SaaS founders learn the expensive way: the link building that works for an online shop or a local business does almost nothing for a software company. Not because the links are bad, because they’re pointed at the wrong pages, placed in the wrong rooms, and built for the wrong buyer.
Your buyer doesn’t shop. They research.
Nobody impulse-buys a CRM. A SaaS buyer reads comparison posts, checks “best tools” lists, asks ChatGPT for recommendations, and comes back three weeks later to read more. That means your links can’t just push one page up for one keyword, they have to make your brand show up, again and again, everywhere that research happens. One strong link on a roundup your buyer actually reads is worth twenty links they’ll never see.
The money pages are the hardest pages to build links to.
Blog posts attract links naturally, that’s why most agencies stop there. But your revenue doesn’t live on the blog. It lives on /pricing, on your comparison pages, on the features page for the thing you do better than anyone. Getting editorial links to those pages takes real outreach and real conversations with editors, which is exactly why most agencies quietly skip them. A SaaS link building agency that avoids your money pages is doing the easy 20% of the job and charging you for all of it.
You’re not competing with your competitors. You’re competing with their budgets.
In SaaS, page one is full of companies spending serious money on SEO, some of them venture-funded, all of them building links right now. You don’t beat that with volume; you’d lose that race and go broke trying. You beat it with placement: fewer links, on stronger and more relevant sites, aimed precisely at the pages that convert. That’s a strategy game, not a numbers game.
And now there’s a second search engine to win.
When someone asks ChatGPT or Perplexity for “the best tool for X,” the answer comes from the sites your links live on the roundups, the trusted niche publications, the comparison pages. The same placements that lift your Google rankings now decide whether AI mentions your name or your competitor’s. SaaS is the first industry where this is already changing who wins. Build for both, or watch half your future buyers get a recommendation that isn’t you.
This is why we built ExceLinks the way we did: links aimed at money pages, placed on sites your buyers genuinely read, every one approved by you first. It’s slower than spraying links at blog posts. It’s also the only version of link building that actually works for SaaS.
Every site passes our 10-point check. Or it’s out.
Before we pitch a single site, it has to survive all ten of these. Most don’t and that’s the point.
Real organic traffic
2,000+ monthly organic visitors, minimum. No exceptions, even in the cheapest DR range.
No artificial boosts
We check traffic history for sudden spikes, bought traffic, and expired-domain tricks. If the traffic isn’t earned, we walk away.
Right traffic countries
Visitors from the countries your business actually sells to, not traffic padded from markets you’ll never serve.
Healthy link ratio
Incoming vs outgoing links must be in balance. Sites that link out to everyone are selling, not publishing.
Clean link profile
We check who links to the site. If its backlinks come from spam networks, its authority is fake and it can pass that risk to you.
Topical relevance
The site must make sense next to your brand. A SaaS product doesn’t belong on a recipe blog, whatever the DR says.
Real editorial standards
An actual editor reviews and publishes content. No auto-publish farms, no “submit and pay” portals.
Rankings that hold
The site ranks for real keywords in its niche and has held those rankings through Google updates not a traffic graph shaped like a mountain.
No networks, ever
Not part of a PBN, a link marketplace, or a “guest post service” catalog. If a site is for sale in bulk, it fails.
The boss test
Simple final filter: would you be proud to show this placement to your boss or your investors? If we hesitate, it’s out.
Fewer than 1 in 5 sites we review pass all ten. Those are the only ones that reach your approval sheet.
Simple pricing, by DR.
Pick the DR range that fits your budget. Every link is approved by you before it’s built and you only pay for what you approve.
Solid, relevant sites, a smart way to build steady momentum on a lean budget.
Start with this rangeEstablished sites with real traffic the workhorse range for most SaaS campaigns.
Start with this rangeHigh-authority sites that move competitive keywords. Priced at $1,000+ by big-name agencies.
Start with this rangeThe strongest links money can buy, top-tier publications for your most important pages.
Start with this rangeMinimum order $1,000 · No contracts, no lock-in · One-year link replacement guarantee
Vetted by people who teach SEO for a living.
Don’t just take our word for it, hear it from two of the most respected independent voices in search.
▶ SEO Notebook
▶ ShivarWeb
“Mo is great in disseminating research findings and news stories. If you have interesting content or research findings that you want to share with the world, Mo can help you get featured on quality news sources.”
“It was a pleasure to work with Mo. His team has helped us improve brand awareness through a well-executed outreach campaign. Hard work, effective communication, and dedication is what assured us of continuing this working relationship.”
“We’ve worked with plenty of link builders over the years. Mo’s team is one of the few I’d recommend without hesitation, clear communication, solid sites, and they actually deliver what they pitch.”
Same links. Very different experience.
We’re not the only agency that can land a DR 80 link. Here’s what’s actually different when you work with us.
 |
Typical big-name agency | |
|---|---|---|
| When you see the sites | ✓ Before we pitch, you approve first | ✗ After the link is live |
| Price for a DR 75+ link | ✓ $250 | ✗ $1,000+ |
| Links to money pages | ✓ Pricing & comparison pages included | ✗ Mostly blog posts, it’s easier |
| Who you talk to | ✓ A dedicated manager, ~2h replies | ✗ A ticket queue or account layer |
| Contracts | ✓ None. $1,000 minimum order, pause anytime | ✗ 6–12 month lock-in is common |
| If a link gets removed | ✓ Fixed, replaced or refunded, 1 year | ✗ Depends on the contract’s fine print |
| What you pay for | ✓ Only links you approved | ✗ A monthly retainer, whatever ships |
Comparison based on typical published terms across large link building providers. Every agency differs, read any contract before you sign it, including ours.
SaaS link building, answered.
Real prices, real timelines, no vague agency answers.
How much does SaaS link building cost?
Our pricing is based on the site's Domain Rating: $150 per link for DR 40–59, $200 for DR 60–74, $250 for DR 75–89, and $400 for DR 90+. No setup fees, no hidden costs, you pick the DR range that fits your budget and only pay for links you approve.
Is there a minimum order or a monthly commitment?
The minimum order is $1,000. There's no monthly commitment and no contract lock-in, you can work with us for one month or three years, and pause whenever you like.
Do you sell one-off link orders or monthly packages?
Both. Some SaaS clients order a batch of links for a specific campaign; most stay on a monthly plan because links compound best when they're built consistently. You choose, and you can switch anytime.
Which pages of my SaaS site will you build links to?
All of them, blog content, product pages, pricing pages, and comparison pages. Most agencies only build links to blog posts because it's easier. We don't skip your money pages, because those are the pages that turn rankings into signups.
Do you get SaaS companies into "best software" listicles?
Yes, and for SaaS it's one of the highest-value things we do. We target roundups that already rank and already get traffic, so you get referral visitors and buyers straight away, not just a link. These listicle mentions also help your brand show up in AI tools like ChatGPT and Perplexity, which pull heavily from "best X software" pages.
How do you choose which sites to pitch?
Every site must pass our checks: at least 2,000 monthly organic visitors, a clean link profile, a healthy incoming-vs-outgoing link ratio, and traffic from countries that matter for your business. A pretty DR score alone isn't enough, plenty of DR 90 sites have zero real traffic, and we skip those.
What if a link gets removed later?
Every link comes with a one-year replacement guarantee. If a link is removed within the first year, we fix it, replace it, or refund that link in full, your choice.
How fast will my first links go live?
Your first links typically go live within the first week of signing up. From there, links are delivered continuously, and everything appears in your shared sheet the moment it's placed.
When will I see ranking movement?
Honestly, nobody can promise an exact date, it depends on your competition. Typically, movement starts within the first month and picks up in month two as links get indexed and authority builds on your key pages. Anyone guaranteeing "page one in 30 days" is telling you what you want to hear.
Who writes the content for the placements?
Experienced native English writers we've hand-picked and worked with for years. Every piece is written to match the publication's style, and you can review content before it goes out if you'd like.
Do I control the anchor text?
Yes. We build the anchor text plan for you based on what your pages need, and you approve it, same as everything else. If you have an in-house strategy, we simply follow it.
Do you work with early-stage SaaS companies?
Mostly we work with established SaaS brands, over 100 so far, but we genuinely enjoy early-stage projects. Newer domains often see the most dramatic results from their first quality links, and there's no minimum DR to work with us.
Do you handle competitive niches like fintech, HR tech, or martech?
Yes, these are actually some of our favorite niches. Competitive SaaS verticals are where link quality matters most, and where cheap shortcuts fail fastest.
Can our in-house SEO team work with you?
Please do, it's the best setup. When your in-house team handles on-page and content while we handle links, results compound faster. We'll plug into your existing strategy, your anchor plan, and your reporting.
How is ExceLinks different from big-name link building agencies?
Three things: you approve every link before it's built (most agencies show you links after they're live), you get a dedicated manager who replies in hours, and our pricing is direct, a placement that costs $1,000+ through a big-name agency is typically $250 with us, because you're not paying for their sales team and office.
How does billing work, and do you work worldwide?
You can pay monthly or upfront for the DR ranges you pick. We accept PayPal and Stripe, so all major cards work, and we serve SaaS clients worldwide.
Still scrolling? Fair enough. Let's make it easy.
You've seen the prices, the process, and the 10-point check. The only thing left is whether it works for your site and that's not something a landing page can answer.
So here's the deal: fill in the form, and we'll look at your site and your competitors, then send you a free link plan. What they have, what you're missing, what it costs to close the gap.