About ExceLinks

The link building agency that top SEOs trust with their own sites.

Since 2016, we’ve helped 100+ SaaS companies, agencies, and brands turn editorial backlinks into rankings, traffic, and revenue. No shortcuts, no spam — just links that move the needle.

  • 12,500+links placed
  • 100+teams scaled
  • 25+years combined experience
  • 2016building links since
Our story

Built because link building had a trust problem.

ExceLinks started in 2016 with a simple frustration: link building had become an industry of inflated metrics, rented domains, and reports that looked better than the results. We set out to prove it could be done differently — real outreach to real editors, placements earned on merit, and reporting an SEO lead can forward to their CEO without caveats.

Nine years later, that approach has built 12,500+ links across 40+ niches — and a client list where most new business comes from referrals. When the people who teach SEO for a living hire us for their own projects, we take that as the strongest review we could ask for.

Core values

The rules we never break.

Transparent pricing

What you see is what you pay. Itemized, upfront, and the same price whether you’re a startup or an enterprise.

Editorial-only backlinks

Every placement is earned on a real publication with real readers — no link farms, no rented domains.

No PBNs. No BS.

We never touch spammy networks or shady shortcuts. Manual, clean, and safe — every single time.

Results over reports

Pretty dashboards don’t pay your bills. We optimize for rankings, traffic, and pipeline — and report honestly.

Industry endorsements

The people who teach SEO hire us.

SaaS

“I’ve been in SEO for 10+ years and never trusted anyone with link building — until ExceLinks. Mo and his team are the only ones who’ve met my standards for quality, transparency, and communication. Highly recommended.”

NS
Nate ShivarFounder, ShivarWeb
SEO Agency

“I’ve worked with Mo for years — he consistently delivers high-DR, highly relevant links along with excellent service. If you want a link builder who truly cares about your campaigns, I highly recommend him.”

ST
Steve TothFounder, SEO Notebook
Client love

What our clients say.

★★★★★

“Mohammad is great in disseminating research findings and news stories. If you have interesting content or research findings that you want to share with the world, Mohammad can help you get featured on quality news sources.”

David Janssen
David JanssenFounder, VPNOverview
★★★★★

“It was a pleasure to work with Mohammad Abid. His team helped us improve brand awareness through a well-executed outreach campaign. Great communication and dedication.”

Jerry Low
Jerry LowFounder, HostScore
★★★★★

“ExceLinks delivers the kind of backlinks most agencies only promise. We’ve seen consistent improvements in rankings, and their team is a breeze to work with.”

Mathias Ahlgren
Mathias AhlgrenFounder, WebsiteRating
Where we’ve been

We show up where the industry sharpens itself.

With Jason Hennessey
With Jason Hennessey
With Steve Toth
With Steve Toth
With Karl
With Karl
SEO Mastery Summit
SEO Mastery Summit
MasterMinders mastermind
MasterMinders
Maybe we’ll see you
at the next one

Nine years. 12,500 links. One standard.

Meet the team

The humans behind the links.

Mohammad Abid
Mohammad AbidLead Strategist & Founder
Adnan Fayyaz
Adnan FayyazLead SEO Strategist
Ahmed Raza
Ahmed RazaOutreach Team Lead
Mudassir Ali
Mudassir AliOutreach Specialist
Basit Ali
Basit AliOutreach Specialist
Fawad Ali
Fawad AliOutreach Specialist
Mohammad Asad
Mohammad AsadOutreach Specialist
Mohammad Abid, Founder of ExceLinks

“ExceLinks was built on the idea that link building should be honest, effective, and scalable. Every link we build reflects that belief.”

— Mohammad Abid, Founder

Ready to build links that move the needle?

Let’s connect and craft a backlink strategy tailored to your goals.

Book a Free Strategy Call